7 Strategic Factors for Building a Profitable and Sustainable Business

April 10,2018

I recently read a book called "Zero to One" by Peter Thiel and felt compelled to share my insight on how to uplift business influence in regional/global markets with fellow CEO's and Managing Director's in Asia.

I recently read a book called "Zero to One" by Peter Thieland felt compelled to share my insight on how to uplift business influence in regional/global markets with fellow CEO's and Managing Director's in Asia.


For those who may not be too familiar with Peter Thiel, he is an entrepreneur and investor. He started PayPal in 1998, led it as CEO, and took it public in 2002, defining a new era of fast and secure online commerce. In 2004, he made his first external investment in Facebook where he sat in as one of the board of directors. He provided early funding for LinkedIn, Yelp, and several other successful technologystartups, many of that are run by former colleagues who dubbed the “PayPal Mafia.”


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When all stock exchanges in Asia includingHKEX and SGXdemanded listed companies to publicly declare theirESGorenvironmental sustainability practices, CEOs of listed companies were exploring strategies to ways to succeed in the long term.

Peter shared7 strategic advices for technology companies, which I personally believe is very applicable for listed companies inAsiato pursue theircorporate sustainabilitystrategies.


Below are factors that C-level executives should consider when appraising strategies for sustainable development growth. I made adjustments to Peter's theory in order to fit the Asian market:



1.Can you create technological advances instead of incremental improvements?
2.Have you aligned your sustainable development goals and vision with the board of directors?
3.Are you starting with a big share of a small market?
4.Do you have the right talent?
5.Do you have a way to not just create but deliver your products or solutions?
6.Will your market position be defensible 10 and 20 years into the future?
7.Have you identified a unique market opportunity that your competitors haven't capitalised on yet?


As a forward-looking CEO and MD, one should be well-thought about these 7 retrospective questions for driving real environmental sustainability transformation of your business.

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